casestudy_erp
casestudy_middleware
casestudy_bizinfo

Increased Discoverability & Ranking on Largest 3rd Party Marketplace

Opportunities

  • Increase online presence for a primarily catalog-based apparel company
  • Utilize SVV to temporarily fill in senior level digital business development and technology roles
  • Utilize SVV to develop and implement a digital marketplace strategy

Solution

  • Identified top-selling items and enhanced content with updated images and features
  • Established a two-prong Amazon strategy, including Seller Fulfillment and Fulfilled by Amazon

End Result

  • Increased keyword search ranking on evergreen products (jeans) to display on Page 1 of results
  • Significant sales growth and brand penetration into a crowded category