Jack Kiefer

Jack Kiefer possesses a unique combination of operations, technical and e-commerce expertise. A veteran of the Internet and e-commerce, Jack sold his first book online for a Health Sciences Publisher in Gopher space (early alternative to the World Wide Web) in 1994 and hasn’t looked back.

Jack was part of a very small team which founded and developed the Comcast @Home business (now called Xfinity). He then moved to the start-up iVillage.com, an early online women’s community. At iVillage he realized that a blend of good content and strong e-commerce seemed to be a good idea, so he was part of a small team which acquired and re-launched iBaby.com.

Mr. Kiefer moved from iVillage to the finance world, where he was responsible for building the first Fixed Income Trading Intranet for Banc of America Securities as he served as the Vice President of Corporate Securities Trading.

Still believing in e-commerce, Jack left Wall Street, and founded BabyAge.com in 1999. BabyAge was an Internet Retailer Top 250 company, and a leading online specialty retailer for over 15 years.

After successfully exiting BabyAge, Jack launched Sweet Valley Venture.  Sweet Valley is a professional Software and Consultancy Practice which focuses on Strategic Digital Selling and Merchandising along with the plumbing that makes this possible (data integration, transformation, and state management).

Jack continues to advise many internet based companies as a Director and as a Consultant, on the topics of Merchandising, Technology, Business Development, and Marketing. He still speaks regularly, and has lead Key Note and Session discussions at conferences like Internet Retailer, NRF, eTail, SES, and other commerce and technology industry conferences.

Mr. Kiefer received his undergraduate degree in Industrial Engineering and his MBA in Entrepreneurial Management from Drexel University.

Jessica Stout

Merchandising & Service Management

With over 10 years of ecommerce experience, Jessica is responsible for the management of sales and relationships with clients as well as managing national and international accounts for private label brands, including open-to-buy, product development, and merchandising.

Jessica has years of experience managing Marketplaces like Amazon, eBay, Overstock, Jet, Zulily and more.  Prior to Sweet Valley, Jessica was the General Merchandising Manager for an Internet Retailer Top 250 company.

Ian Spence

Senior Developer

With over 10 years of software development experience, Ian is a full stack developer responsible for the design, programming, testing, and maintenance of software applications for our proprietary Reach Platform as well as new programs for clients.

Ian has participated in a number of alpha and beta projects with companies to the likes of Amazon, eBay, Jet, Google and General Electric.  Interesting Factoid: Ian was a contributor on the Mozilla Firefox Project, and still receives credit for his contributions.

Ian received his undergraduate degree in Computer Science from Wilkes University.

Duane Hutchins

Senior Developer

With over fifteen years of professional software development experience, including seven years of leadership on software teams, Duane is responsible for programming, testing, and maintenance of software applications for clients.

Duane is a full stack developer with experience in a large variety of software languages, frameworks, and services including Python, Django, Javascript, React JS, Angular JS, PostgresSQL, Perl, MySQL, and PL/SQL with extended experience in .NET, PHP, Java, C++, and C#.

Duane received his undergraduate degree in Software Engineering from University of Phoenix.

Jessica Gubitoso

Content Development & Data Cleansing

Jessica is responsible for researching, writing, organizing, and editing content to optimize discoverability on channels for our clients and data cleansing. This involves identifying incomplete, inaccurate, and irrelevant segments. Jessica also has years of online and offline retail experience.


Jeff Gasper

Operations & Logistics

Jeff is responsible for the day-to-day warehouse operations for our private label brands, including storage and distribution of goods.



Office Mascot & Guard Dog