Increased Discoverability & Ranking with Product Content Optimization
Opportunities
- Increase sales on retail website by increasing product discoverability with enhanced content
- Increase Home Depot conversion rates to be equal to or greater than peer manufacturer conversion rates
Challenge
- Manufacturer did not have a specific system or a role to manage on-site retail content and photography
- Manufacturer did not have any specific eCommerce experience
Solution
- Analyzed sales history and identified top 80% of digital products
- Photographed alternate images for products
- Added salient points and extended product copy and features
Results
- Seller “grade,” ranking and sales performance more than doubled
- Client business was sold