Increased Discoverability & Ranking with Product Content Optimization


  • Increase sales on retail website by increasing product discoverability with enhanced content
  • Increase Home Depot conversion rates to be equal to or greater than peer manufacturer conversion rates


  • Manufacturer did not have a specific system or a role to manage on-site retail content and photography
  • Manufacturer did not have any specific eCommerce experience


  • Analyzed sales history and identified top 80% of digital products
  • Photographed alternate images for products
  • Added salient points and extended product copy and features


  • Seller “grade,” ranking and sales performance more than doubled
  • Client business was sold