Developed Digital Merchandising Strategy for B2B to B2C Transition
- Leading clinical brand of Alcohol-free Microbial Sanitizers for healthcare facilities wanted to market their products direct to consumers through online marketplaces like Amazon.
- Develop a digital merchandising strategy which included new product photography and product content
- Integrate products into the Sweet Valley Venture Reach SAAS Marketplace and Merchandising Solution, and began to sell products on Amazon
- Increased sales with introduction of new online sales channel
- Increased brand awareness and brand efficacy at the consumer level