Increased Discoverability & Ranking on Largest 3rd Party Marketplace
Opportunities
- Increase online presence for a primarily catalog-based apparel company
- Utilize SVV to temporarily fill in senior level digital business development and technology roles
- Utilize SVV to develop and implement a digital marketplace strategy
Solution
- Identified top-selling items and enhanced content with updated images and features
- Established a two-prong Amazon strategy, including Seller Fulfillment and Fulfilled by Amazon
- Integrated products into the Sweet Valley Venture Reach SAAS Marketplace and Merchandising Solution, and began to sell products on Amazon
Results
- Increased keyword search ranking on evergreen products (jeans) to display on Page 1 of results
- Significant sales growth and brand penetration into a crowded category